Is medtech the answer to healthcare challenges?

02 May 2023
Diagnostic Reagents
Join industry leaders at DeviceTalks Boston, May 10–11, 2023, to find out more about the opportunities. (Register here!) Here are some of the topics to explore at the event: Hospitals and other healthcare settings are facing shortages of physicians, nurses and other critical staff — but one of many healthcare challenges. The next day, Jeffrey Alvarez, chief strategy officer of Moon Surgical, joins a panel of digital health, robotics and imaging leaders to discuss the future of the operating room. Moon Surgical’s Maestro robot — which can hold surgical tools in place — is designed to replace surgical assistants in the OR. The pandemic elevated the essential role of point-of-care testing. Opportunity: Dave Hickey, EVP and president of the life sciences segment at BD, will review the shifting role of diagnostics in healthcare over the past three years. Hickey led BD’s Integrated Diagnostic Systems unit during the COVID-19 surge in 2020 and 2021. BD is on track to expand its portfolio of at-home diagnostics, putting more healthcare in the hands of patients. Healthcare challenges include medical training and clinical testing. They’re both arduous processes that require enormous time and resources. Opportunity: We’ll commit a significant portion of our Day 1 agenda to virtual technologies that simulate a healthcare workplace setting or the human body itself. FundamentalVR, a healthcare technology company using VR, haptics (the sense of touch), and machine learning, will demonstrate the value of these technologies in training. According to FundamentalVR, its tools can be used to create long-distance training platforms for medical device and pharmaceutical companies as well as healthcare systems. Meanwhile, Dassault Systèmes is taking virtual simulation technology to the patient level. In a presentation that immediately follows, the company will explain the power of virtual twins, which are dynamic, digital representations of patients. Companies using virtual twins can simulate and test treatments on virtual cohorts when in development and use streams of real-world data fed from sensors to the virtual twin when used in clinical trials and ongoing care. These insights allow medtech organizations to bring better products to market more efficiently. Medical device sales teams are under increasing scrutiny as being an expensive part of bringing new products to market. Opportunity: DeviceTalks Boston will feature solutions from two different companies — AcuityMD and Integrity Solutions — that offer medical device companies new tools, data and approaches to build new markets more effectively. AcuityMD is offering access to a trove of reimbursement data that can help sales teams prioritize sales targets. Integrity Solutions, meanwhile, will provide a comprehensive, actionable roadmap for enlisting clinicians into the customer-facing sales teams.
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