As novel therapeutics become more complex and costly to bring to market, drug developers are looking to unified clinical development platforms to streamline operations, from study startup to regulatory submissions, enhancing efficiency and data consistency. Adopting a Unified Clinical Platform is not just a technological upgrade; its a strategic imperative, says Kavitha Lokesh, Vice President, Global Head for Life Sciences R&D Industry Solutions Group at Cognizant. In an industry where every day counts, streamlining processes allows pharma companies to bring life-saving treatments to market fast, while reducing operating costs and ensuring the highest standards for patient safety and engagement.But IT organizations that handle managed services for maintenance, support and enhancement of the unified clinical platform must answer a key question: Should managed services for unified clinical development align with the product-centric BizDepOps model, or a centralized Center of Excellent (CoE) model? Both approaches have their respective benefits, and drug developers must weigh the pros and cons of each to find the most optimal approach for the organizations needs. Here, well discuss the key differences between the two, and how IT organizations can find the optimal approach for their needs.Product-centric BizDevOps models prioritize business goal alignmentA product-centered approach, as the name suggests, puts product first. Each teams goals are aligned, first and foremost, to the specific needs and business objectives around business process value streams, such as clinical operations or safety operations. Its a mindset shift that emphasizes customer value and continuous improvement, explains Kavitha. And it allows organizations to transform traditional cost drivers, such as IT, into measurable value-adds for the organization.The product-centric model enhances focus on specific product lines, fostering deeper specialization and closer alignment with business needs, which can drive innovation and tailored solutions for each product area. However, deploying this model well is resource-intensive. It requires organizations to split their subject matter experts (SMEs) across multiple product-oriented teams. And it requires effective cross-team collaboration to ensure alignment and accountability. To succeed in a product-centric BizDevOps model, IT organizations should focus on mapping and optimizing value streams, says Kavitha. Identify and map out all value streams within the organization, so you can visualize the entire process, identify bottlenecks, and streamline workflows to ensure continuous value delivery, as well as define KPIs for the value stream and product lines she advises.IT organizations should also focus on continuous improvement to keep driving value, she notes. Successfully establishing a product-centric aligned model for Unified Clinical Development platform managed services requires establishing clear roles and responsibilities, fostering integrated communication channels, and maintaining a strong customer-centric approach, she says. Additionally, continuous training and development, along with robust data management strategies, are key to driving efficiency and innovation across the product lines.CoE models offer specialized expertise and consistent supportThe CoE model offers a centralized alternative to product-centric BizDevOps value streams that allows IT Organizations to cross-utilize SMEs across multiple products. Centralized experts within the company provide thought leadership and support across the organization. This helps in optimizing resources, since IT organizations can leverage experts across multiple projects, and drives excellence and platform level capability. A CoE model also standardizes processes across all product lines, leading to consistent quality and streamlined operations. Standard processes also enable cross-functional collaboration and help to ensure that best practices are uniformly applied, which helps reduce redundancy and improve efficiency. A centralized model, though, requires standardized processes and best practices to succeed. Create templates, guidelines, and frameworks that can be consistently applied to generate the most value from your CoE across multiple projects, advises Raghuraman Sridharan, Practice Leader, Life Sciences R&D EMEA and APJ at Cognizant. In addition, organizing all services into a service catalog-based model sets you up to succeed by enabling predictability and industrialized delivery.Selecting the right approach for your organizationThe right choice between a product-centric BizDecOps and a CoE model depends on the needs of your program. If agility, rapid iteration and capability development for specific business functionality in a unified platform is top of mind, a product-centered model may be the best fit. On the other hand, a CoE model allows you to prioritize efficiency and cost optimization and supports the need to leverage deep expertise and standardize processes. To optimize both efficiency and agility, consider implementing aspects of both approaches. This hybrid model involves setting up a Center of Excellence (CoE) to manage platform-level tasks such as upgrades, validation, and testing of the application after every release, as well as providing support services. The CoE ensures standardized processes, deep expertise, and cost optimization across the organization, while a product-centric model is implemented by aligning platform experts with each product team for product enhancements and continuous innovation. This approach not only leverages the specialized skills within the CoE but also fosters close collaboration between the business and product teams, enhancing both effectiveness and efficiency, Lokesh Kavitha saysHow to succeed with any modelNo matter which model you choose, alignment across stakeholders, both within the organization and across external partners, is critical to succeed. Adopting a product-centered model, in particular, requires top-down education and training that will allow leadership to move swiftly along with product-focused teams. Similarly, IT organizations must develop a well-established playbook that details the roles and responsibilities for internal team, external partners, as well as the implementation framework, business process and best practices, so they are able to provide the required support, Sridharan says. Technology is changing quickly, and being transparent about what you need from external partners helps ensure they support your business objectives and accelerate clinical development.Cognizant offers flexible digital solutions to support each step of clinical development, helping life sciences companies drive efficiencies across the development cycle. Learn more. '