Diversity is a broad term that can encompass many dimensions of corporate culture-cultural background, gender, age, race and education level are all aspects which can contribute to diversity in company culture.There are numerous pos. effects which result from diversity but there are also aspects that need to be managed in order to ensure that diversity does not lead to misunderstanding or conflict.An important factor in maximizing the pos. impacts of diversity is ensuring employee equality in terms of compensation, direct and indirect benefits.In companies which are expanding rapidly, employee equality can be neg. affected during international expansion.Various international standards in terms of benefits and compensation create complexity and can also neg. impact the otherwise pos. effects of a diverse personnel.Sweden has generally been recognized as a progressive country with respect to employee benefits and rights.For example, the Gender Equality Index benchmarks national gender gaps on economic, political, education, and health-based criteria among the countries of the European Union.A score of 0 indicates that there is no gender equality, while 100 points indicates that gender equality is achieved.In 2020, the leading country was Sweden with a score of 83.8 points.In this presentation, we will present a case study on how application of the Swedish standard has facilitated international expansion with respect to recruitment, employee-retainment and sales growth.