Dublin, Aug. 18, 2021 (GLOBE NEWSWIRE) -- The "Global Digital Signage Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Product, Display Size, Installation Location, Application (Retail, Healthcare, Hospitality, BFSI, Education), and Geography - Forecast to 2026" report has been added to ResearchAndMarkets.com's offering.
The global digital signage market is estimated at USD 16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.
The market has a promising growth potential due to several factors, including the ongoing innovations in display technologies such as OLED, electronic paper display (EPD), and quantum dot LED (QLED) displays, ongoing disruption in retail sector through digital transformation of retail stores into smart stores, and the increasing demand for cloud-based software with dynamic content creation.
Software licenses can be purchased and upgraded at regular intervals - an advantage for businesses - which is projected to accelerate the market growth
The software segment is projected to grow at the highest CAGR from 2021 to 2026 for digital signage market, by offering. The higher demand for digital signage software can be attributed to various benefits offered by it, including content management of various digital screens, demand for cloud-based signage solutions, along with the low purchasing frequency of hardware devices due to their long operational life. Moreover, software licenses can be purchased and upgraded at regular intervals - an advantage for businesses - which is projected to accelerate the market growth during the forecast period.
Commercial segment is estimated to hold largest market share in 2026
The commercial segment for digital signage market is estimated to hold largest market share in 2026, by application. The growing adoption of digital signage products for advertising and content delivery to increase the customer base and enhance consumer satisfaction in the retail, hospitality, corporate and broadcast, healthcare, and government sectors is expected to fuel the growth of the digital signage market for commercial application. Also, the increase in the penetration of digital technologies in the retail and hospitality sectors is expected to support the market growth during the review period.
APAC is projected to become the largest geographical market by 2026
APAC is projected to register largest market size of digital signage market by 2026. The increasing integration of the Internet of Things (IoT) and artificial intelligence (AI) into display products, which enable digital transformation across various applications such as commercial, institutional, infrastructure, and industrial, has fueled the demand for digital signage in the region. Additionally, the high economic growth, rising consumerism, changing lifestyles, increasing disposable income, technological advancements, and expanding retail space have accelerated the adoption of strong and reliable advertising media in the countries of the region, which is fueling the demand for digital signage solutions for various indoor and outdoor locations.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary3.1 Pre-COVID-193.2 Realistic Scenario (Post-COVID-19)3.3 Pessimistic Scenario (Post-COVID-19)3.4 Optimistic Scenario (Post-COVID-19)
4 Premium Insights4.1 Attractive Growth Opportunities in Digital Signage Market4.2 Digital Signage Market, by Display Size4.3 Digital Signage Market, by Product4.4 Digital Signage Market in APAC, by Application and Country4.5 Digital Signage Market, by Country
5 Market Overview5.1 Introduction5.2 Market Dynamics5.2.1 Drivers5.2.1.1 Increasing Adoption of Digital Signage in Commercial Applications5.2.1.2 Ongoing Technological Advancements in Displays5.2.1.3 Surging Demand for 4K and 8K Resolution Displays5.2.1.4 Increasing Infrastructure Developments in Emerging Countries5.2.2 Restraints5.2.2.1 Prevailing Trends of Online Advertising and Broadcasting Further Triggered by COVID-195.2.3 Opportunities5.2.3.1 Rising Demand for Smart Digital Signage Triggered by Spread of COVID-195.2.3.2 Ongoing Disruption in Retail Sector Through Digital Transformation of Retail Stores into Smart Stores5.2.3.3 Growing Demand for Contactless Engagement in COVID-19 Era5.2.3.4 Increasing Adoption of Cloud-Based Digital Signage Solutions by Businesses During COVID-195.2.4 Challenges5.2.4.1 Developing Robust Digital Signage Suitable for Harsh Environmental Conditions5.2.4.2 Prevailing Security Issues Associated with Digital Signage5.3 Value Chain Analysis5.4 Market Map5.5 Average Selling Price Trend5.6 Case Study Analysis5.6.1 Samsung Smart Signage Accelerates Full Digitalization of Drive-Thru of McDonald's5.6.2 Use of Sony Digital Signage by Suzuki to Drive Message Home5.7 Regulations Landscape5.8 Patent Landscape5.9 Technology Analysis5.10 Trade Analysis5.11 Porter's Five Forces Analysis
6 Digital Signage Market, by Offering6.1 Introduction6.2 Hardware6.2.1 Growing Adoption of Large Screen Digital Signage in Retail Sector and Advertising Spaces to Boost Market Growth6.2.2 Displays6.2.2.1 Leading-Edge Display such as Fine-Pixel LED and OLED to Play a Vital Role in Growth of Digital Signage6.2.2.2 Display, by Technology6.2.2.2.1 LCD Display6.2.2.2.1.1 LCDs with LED Backlights to Witness Higher Demand Than Commercial Grade LCDs in LCD Display Market6.2.2.2.2 OLED Display6.2.2.2.2.1 Emissive Nature of OLED Displays Facilitates Better Contrast, Clarity, and Images with Superior Picture and Motion Quality6.2.2.2.3 Direct View Fine Pixel LED6.2.2.2.3.1 Displays Based on Direct-View LED Technology Do Not Need Additional Backlighting Panel or Color Filters6.2.2.2.4 Direct View Large Pixel LED6.2.2.2.4.1 Direct View Large Pixel LED Displays are Designed to be Viewed from Distance and Can Withstand Harsh Sunlight and Artificial Light Sources Where Extreme Brightness is Critical6.2.2.2.5 Other Displays6.2.2.2.5.1 Features Including High Contrast, Smaller Bezels, No Ghosting, and Longer Lifespan Offered by Projection Cube Displays Make Them Suitable for Use in Command and Control Centers6.2.2.3 Display, by Resolution6.2.2.3.1 8K Resolution6.2.2.3.2 4K Resolution6.2.2.3.3 High Definition (HD) and Full High Definition (FHD)6.2.2.4 Display, by Brightness6.2.2.4.1 0-500 Nits6.2.2.4.2 501-1,000 Nits6.2.2.4.3 1,001-2,000 Nits6.2.2.4.4 2,001-3,000 Nits6.2.2.4.5 More Than 3,000 Nits6.2.3 Media Players6.2.3.1 Advancements in Digital Media Players Have Made Them Capable of Handling and Managing 4K Ultra HD Content on Multiple Digital Screens6.2.4 Projectors6.2.4.1 Projectors Used for Digital Signage are Based on Digital Light Processing (DLP) Technology, Liquid Crystal Display (LCD) Technology, and Liquid Crystal on Silicon (LCoS)6.2.5 Other Accessories6.3 Software6.3.1 Increased Innovation in Field of Software Has Eased Its Use in Digital Signage Solutions6.3.2 Edge Server Software6.3.2.1 Edge Server is Installed as a Common Server to Improve Network Efficiency6.3.3 Content Management System6.3.3.1 Both Standalone and Software as a Service (SaaS) Media Players are Controlled by Content Management Software6.3.4 Others6.4 Services6.4.1 Installation Services6.4.1.1 Factors to be Considered for Proper Installation of Displays Include Orientation of Terminal and Selection of Proper Enclosure6.4.2 Maintenance & Support Services6.4.2.1 Support Services are Ones Used for Entire Operational Life of a Display to Maintain Effective Processing of System6.4.3 Consulting & Other Services6.4.3.1 Consulting Involves Analysis of Space, Environment, Display Content, Display Size, Power Consumption, and Viewing Distance
7 Digital Signage Market, by Product7.1 Introduction7.2 Video Wall7.2.1 Increasing Demand for OLED Video Wall Displays7.3 Standalone Display7.3.1 Kiosk7.3.1.1 Interactive Kiosk7.3.1.1.1 Interactive Kiosks Help Customers to Gain Immediate Access to Information, Ensuring Customer Satisfaction7.3.1.2 Automated Teller Machine (ATM)7.3.1.2.1 ATMs Today Function as Bill Payment Kiosks7.3.1.3 Self-Service Kiosks7.3.1.3.1 Increasing Demand for Personalized Service and Preference for Shorter Wait Times Have Driven Use of Self-Service Kiosks7.3.1.4 Vending Kiosks7.3.1.4.1 Integration of Digital Signage into Vending Kiosks Help Businesses to Increase Sales Through Digital Promotions7.3.2 Menu Boards7.3.2.1 Interactive Menu Boards7.3.2.1.1 Restaurants Worldwide are Using Digital Menu Boards to Engage with Customers7.3.2.2 Non-Interactive Menu Boards7.3.2.2.1 High Adoption Rate of Non-Interactive Menu Boards in Retail and Quick Service Restaurant (QSR) Sectors7.3.3 Billboards7.3.3.1 Health and Road Safety Issues Associated with These Billboards Have Limited Their Adoption in Several Countries7.3.4 General-Purpose Information Display
8 Digital Signage Market, by Display Size8.1 Introduction8.2 Below 32 Inch8.2.1 Small Screen Displays Offer Integrated Media Player Functionality Eliminating Need for Externally Linked Mounting Media Players8.3 Between 32 and 52 Inches8.3.1 Digital Signage Displays Sized Between 32 and 52 Inches Offer High Brightness Making Them Optimal for Use in Outdoor Environment8.4 Above 52 Inch8.4.1 Increasing Adoption of Streaming Video Services by Businesses to Fuel Demand for Digital Signage Displays Sized Above 52 Inch
9 Digital Signage Market, by Installation Location9.1 Introduction9.2 Indoor9.2.1 Indoor Digital Signage Display Solutions are Used for Closed Room Environments in Healthcare, Education, Corporate and Broadcast, and Retail Verticals9.3 Outdoor9.3.1 Large Format Displays are Mainly Used for Outdoor Locations
10 Digital Signage Market, by Application10.1 Introduction10.2 Commercial10.2.1 Retail10.2.1.1 Growing Retail Space and Increasing Number of Retail Stores Across World are Propelling Growth of Retail Signage Market10.2.2 Corporate and Broadcast10.2.2.1 Digital Signage is Effective Medium for Communication with Prospective Clients as Well as Employees in Corporate Sector10.2.3 Healthcare10.2.3.1 Digital Signage Displays in Healthcare are Used to Display Advertisements and Appointment-Related and Other Important Medical Information10.2.4 Hospitality10.2.4.1 Digital Signage Solutions are Adopted in Hotels, Resorts, Restaurants, Casinos, and Cruise Ships to Enhance Overall Leisure Experience of Customers10.2.5 Government10.2.5.1 Digital Signage Displays are Used by Government Organizations to Promote Policies and Schemes10.3 Infrastructure10.3.1 Transportation and Public Places10.3.1.1 Digital Signage Displays Provide Travelers with Vital Information Regarding Schedules and Timings of Arrivals and Departures of Trains and Flights10.3.2 Sports and Entertainment10.3.2.1 Digital Signage Solutions Aid in Informing, Inspiring, and Entertaining Customers in Sports and Entertainment Applications10.4 Institutional10.4.1 Banking, Financial Services, and Insurance (BFSI)10.4.1.1 Financial Institutions Extensively Utilize Large Display Devices for Displaying Volatile Real-Time Information10.4.2 Education10.4.2.1 Interactive Signage Systems in Educational Institutions Act as Emergency Broadcast Systems and Quickly Alert Students and Staff in Case of Emergency10.5 Industrial10.5.1 Digital Signage Systems in Manufacturing Application Can Increase Awareness Among Workers Toward Their Safety10.6 Most Impacted Segment of Digital Signage Market by COVID-1910.6.1 Healthcare10.6.1.1 Impact Analysis10.7 Least Impacted Segment of Digital Signage Market by COVID-1910.7.1 Industrial10.7.1.1 Impact Analysis
11 Geographic Analysis
12 Competitive Landscape
13 Company Profiles13.1 Introduction13.2 Key Players13.2.1 Samsung Electronics13.2.2 LG Electronics13.2.3 Sharp Corporation13.2.4 Leyard Optoelectronic13.2.5 Sony Corporation13.2.6 BARCO13.2.7 Panasonic Corporation13.2.8 Shanghai Goodview Electronics13.2.9 AU Optronics13.2.10 BrightSign, LLC13.3 Other Players13.3.1 Stratacache13.3.2 E Ink Holdings13.3.3 BenQ Corporation13.3.4 Intuiface13.3.5 Daktronics13.3.6 Omnivex Corporation13.3.7 Delta Electronics13.3.8 Keywest Technology13.3.9 Exceptional 3D13.3.10 Christie Digital Systems
14 Appendix
For more information about this report visit