Cerebral's acquisition of Inflow, for an undisclosed sum, could reignite interest in the prescription digital therapeutics market, which has remained relatively stagnant following the collapse or asset sales of prominent companies in the sector.
Inflow has developed a behavioral health app for individuals with ADHD. The deal would allow Cerebral to offer ADHD patients ongoing support through therapy, skill-building modules, medication management, and community engagement.
Pear Therapeutics crashes in the PDT market
PDTs are software-based therapies that can deliver clinical benefits to patients, either alone or in combination with other forms of treatment,
according to amcp.org
.
In the early 2020s, the space saw a boom. Boston, MA-based Pear Therapeutics, the poster child for PDTs during this era, went public through a special purpose acquisition corporation deal with Thimble Point in 2021. The combined business had a combined equity value of $1.6 billion with an expected $400 million in gross proceeds.
Pear developed reset, a PDT for use as an adjuvant to standard outpatient therapy to treat patients with substance use disorder for stimulants, cannabis, cocaine, and alcohol. It also developed reSET-O, which was used to help those with opioid use disorder stay in recovery programs. Pear’s Somryst PDT is for the treatment of chronic insomnia.
By 2022, the company had already gone through two rounds of layoffs –
one in July 2022
and another in November 2022. By April of 2023, Pear had
filed for bankruptcy.
Reimbursement challenges were cited as the reason for Pear failing.
Better Therapeutics folds in the PDT market
Better Therapeutics, another company that moved the PDT needle, suffered a similar fate. The company developed BT-001, a PDT for the treatment of type 2 diabetes in adults.
You can hear Better Therapeutics Chairman and Co-founder David Perry discuss the company during this 2021 episode of Let’s Talk Medtech.
In May of 2024,
Click Therapeutics acquired Better Therapeutics assets
. In the deal, Click obtained the AspyreRx (BT-001), the first FDA-authorized PDT for type 2 diabetes, and BT-004, which was recently granted FDA Breakthrough Device Designation for the treatment of metabolic dysfunction-associated steatohepatitis (MASH).
Other assets are BT-002, for the reduction of blood pressure in patients with hypertension, and BT-003, for the reduction of LDL cholesterol in patients with hyperlipidemia.
Click also bid $70 million
for some of Pear’s assets in 2023.
PDTs resurface after crash
While the PDT space has been relatively quiet, Cerebral’s acquisition of Inflow shows there is still life in the market.
Sidekick Health kept the fires burning when it
acquired Aidhere
, a company that developed Zanadio, an app that provides a digital and multimodal weight reduction treatment for patients diagnosed with obesity.