Campaign Encourages Open Dialogue With Doctor About Unmanaged Symptoms to Find the Right Treatment Option
THOUSAND OAKS, Calif.
,
Oct. 1, 2024
/PRNewswire/ --
Amgen
(NASDAQ: AMGN)
has partnered with
multi-talented actress, producer and entrepreneur La La Anthony to share her personal journey living with plaque psoriasis, and to inspire people to be open with their doctors about how the disease affects their daily lives. As one of the more than 6 million people in
the United States
living with plaque psoriasis, La La understands the frustrations of living with this disease. Symptoms can distract from everyday moments, big and small, even influencing clothing or makeup choices.
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Experience the full interactive Multichannel News Release here:
https://www2.multivu.com/amgen/9292951-en-la-la-anthony-amgen-partner-to-encourage-open-dialogue-about-plaque-psoriasis
In a new
interactive video
, La La offers an intimate, behind-the-scenes look at how plaque psoriasis has affected her personal and professional life – and her realization of how important it is to advocate for treatment options that work well for her, and to help others do the same.
"I have spent so much time and energy trying different methods to manage my plaque psoriasis that were often messy or inconvenient to apply, like a prescription shampoo for my scalp psoriasis. It required daily hair washing, which is not practical for my hair," said La La. "I was hesitant to tell my doctor that some treatments didn't work with my lifestyle, but I realized that doctors can only help if they know the full picture. I want to encourage people living with plaque psoriasis to be vocal about how the disease and treatments are impacting their daily lives."
Although common, plaque psoriasis is a frequently misunderstood disease. Many people think it is a skin condition, but it is an autoimmune disease that starts as inflammation inside the body.
1
The inflammation presents as itchy, flaky patches that may cover large portions of the skin or only a few areas.
1
Research shows that people with plaque psoriasis and their doctors aren't always on the same page about how severe their condition is – with patients believing their symptoms to be more severe than their doctor's assessment.
3
Many people are prescribed topical treatments for plaque psoriasis patches, like creams or ointments. While these topical medications may provide relief, they are only treating the symptoms of the disease – not a root cause of inflammation – and are often viewed by patients as messy to apply.
4-7
"Plaque psoriasis is a chronic inflammatory condition and each patient's experience is unique," said board-certified dermatologist
Meagen McCusker M.D
., M.S., FAAD. "The good news is advances in the field have given us a multitude of treatment options. For many patients who struggle with topical therapies, or who feel like their symptoms are not well managed by their current routine, I suggest talking to your doctor about a treatment option that helps reduce the underlying inflammation. Disease severity and lifestyle are key factors that influence a patient's choice for treatment – there is no one-size-fits all approach."
To interact with La La in her new video, access resources to help facilitate an open conversation about plaque psoriasis treatment with your doctor and learn about Otezla
®
(apremilast), an oral treatment option, visit
MomentsWithLaLa.com
. La La is not currently on treatment or taking Otezla.
Amgen
is committed to supporting plaque psoriasis patients to ensure that appropriate patients have affordable access to Otezla. For more information, please visit
Otezla.com
.
About Psoriasis
Psoriasis is a chronic disease where skin cells build up quickly, typically causing red or discolored, scaly, and itchy patches on the skin.
1
Approximately 125 million people worldwide have psoriasis, including more than 8 million people in the
United States
.
8,9
About 80% of those patients have plaque psoriasis.
2
About Otezla
®
(apremilast)
Otezla
®
(apremilast) is an oral small-molecule inhibitor of phosphodiesterase 4 (PDE4) specific for cyclic adenosine monophosphate (cAMP). PDE4 inhibition results in increased intracellular cAMP levels, which is thought to indirectly modulate the production of inflammatory mediators. The specific mechanism(s) by which Otezla exerts its therapeutic action in patients is not well defined.
Since its initial FDA approval in 2014, Otezla has been prescribed to more than 1 million patients worldwide.
INDICATIONS
Otezla
®
(apremilast) is indicated for the treatment of:
IMPORTANT SAFETY INFORMATION
Contraindications
Warnings and Precautions
Adverse Reactions
Use in Specific Populations
Please
click here
for the full Prescribing Information for Otezla.
About
Amgen
Amgen
discovers, develops, manufactures and delivers innovative medicines to help millions of patients in their fight against some of the world's toughest diseases. More than 40 years ago,
Amgen
helped to establish the biotechnology industry and remains on the cutting-edge of innovation, using technology and human genetic data to push beyond what's known today.
Amgen
is advancing a broad and deep pipeline that builds on its existing portfolio of medicines to treat cancer, heart disease, osteoporosis, inflammatory diseases and rare diseases.
In 2024,
Amgen
was named one of the "World's Most Innovative Companies" by
Fast Company
and one of "America's Best Large Employers" by Forbes, among other
external recognitions
.
Amgen
is one of the 30 companies that comprise the Dow Jones Industrial Average
®
, and it is also part of the Nasdaq-100 Index
®
, which includes the largest and most innovative non-financial companies listed on the
Nasdaq Stock Market
based on market capitalization.
For more information, visit
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Forward-Looking Statements
This news release contains forward-looking statements that are based on the current expectations and beliefs of Amgen. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including any statements on the outcome, benefits and synergies of collaborations, or potential collaborations, with any other company (including BeiGene, Ltd. or Kyowa Kirin Co., Ltd.), the performance of Otezla
®
(apremilast) (including anticipated Otezla sales growth and the timing of non-GAAP EPS accretion), our acquisitions of Teneobio, Inc., ChemoCentryx, Inc., or
Horizon Therapeutics plc
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CONTACT:
Amgen
,
Thousand Oaks
Elissa Snook
, 609-251-1407 (media)
Breen Weir
, 415-535-9814 (media)
Justin Claeys
, 805-313-9775 (investors)
References
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