A small group of blockbuster medicines is reshaping the
global
pharmaceutical industry
, combining billions of dollars in annual sales with
expanding clinical applications and growing patient demand.
Among the most commercially important therapies are
Mounjaro, Keytruda, Ozempic, Dupixent and Skyrizi. They span diabetes, obesity,
cancer, asthma, eczema, psoriasis and inflammatory bowel disease, showing how
modern drug development is increasingly focused on chronic diseases with large
patient populations and long-term treatment needs.
According to
Towards Healthcare
, the
global
drugs market
is projected to grow from approximately $1.79 trillion in 2026
to $3.03 trillion by 2035, representing a 6.04% CAGR. Prescription medicines
accounted for about 60% of the global drugs market in 2025, while branded drugs
represented approximately 40%. Oncology remained the leading therapeutic area.
From strategy
to investment decisions, let’s discuss what can move your drugs business
forward:
The commercial performance of these five medicines demonstrates
the scale of the opportunity: Keytruda generated more than $31 billion in 2025,
Mounjaro nearly $23 billion, Skyrizi more than $17.5 billion, and Dupixent more
than €15.7 billion. Ozempic alone generated more than DKK 127 billion in sales.
1. Mounjaro: The New Powerhouse in Diabetes and Weight
Management
What is Mounjaro?
Generic name:
Tirzepatide
Brand name:
Mounjaro
Manufacturer:
Eli Lilly and Company
First FDA approval:
2022
Mounjaro is an injectable prescription medicine used with
diet and exercise to improve blood-glucose control in people with type 2
diabetes.
Its key difference from traditional GLP-1 medicines is its
dual GIP and GLP-1 receptor activity. By activating both pathways, tirzepatide
helps increase insulin secretion when glucose levels are elevated, reduce
glucagon, slow digestion and influence appetite.
The same active ingredient is marketed as Zepbound for
chronic weight management and certain obesity-related indications.
Why are people using Mounjaro?
The combination of blood-sugar control and significant
weight reduction has made tirzepatide one of the fastest-growing medicines in
the world. Demand is also being strengthened by expanding cardiovascular
evidence.
In August 2026, the FDA approved Mounjaro to reduce the risk
of major cardiovascular events, including heart attack and stroke, in certain
adults with type 2 diabetes and high cardiovascular risk. Lilly reported that
Mounjaro sales reached $9.94 billion in the second quarter of 2026, up 91% year
over year.
Mounjaro pricing and sales
In the U.S., Lilly's list pricing has historically been
substantially above prices in many international markets, while insurance and
self-pay programs can reduce actual patient costs.
In India, Mounjaro pricing varies by dose and formulation.
Current reported prices range from approximately ₹3,281 for a 2.5 mg vial to
₹25,781 for a 15 mg KwikPen, with monthly costs depending on the prescribed
strength.
Mounjaro generated $22.97 billion in revenue in 2025, almost
twice its 2024 sales of approximately $11.5 billion.
Who is competing with Mounjaro?
The strongest competitor is Novo Nordisk's semaglutide
franchise, including Ozempic and Wegovy. Eli Lilly is also developing
next-generation metabolic medicines, including retatrutide, a triple GIP/GLP-1/glucagon
agonist, while Novo Nordisk continues advancing next-generation semaglutide
therapies.
2. Keytruda: The $31 Billion Cancer Drug
What is Keytruda?
Generic name:
Pembrolizumab
Brand name:
Keytruda
Manufacturer:
Merck & Co.
First FDA approval:
2014
Keytruda is an immunotherapy used to treat numerous cancers.
Instead of directly attacking tumor cells, pembrolizumab blocks the PD-1 immune
checkpoint, allowing the immune system to recognize and attack cancer cells
more effectively.
Its indications now cover a wide range of cancers, including
lung cancer, melanoma, breast cancer, head and neck cancer, bladder cancer and
several other malignancies.
Why are patients using Keytruda?
Cancer treatment is increasingly moving toward targeted and immune-based
therapies. Keytruda's ability to work across multiple tumor types has allowed
Merck to expand its patient population and build one of the world's largest
oncology franchises.
Keytruda pricing and sales
The U.S. list price for a six-week Keytruda dose is
currently approximately $24,544, although the actual amount paid by patients
depends on insurance, reimbursement and assistance programs.
In Australia, government reimbursement has dramatically
changed patient access. From September 2026, Keytruda became available through
the Pharmaceutical Benefits Scheme for a broader range of cancers, with
eligible patients generally paying a maximum of A$25 per infusion.
Merck reported
$31.64 billion in Keytruda sales in 2025
,
compared with $29.48 billion in 2024.
Keytruda's biggest competitors
Bristol Myers Squibb's Opdivo (nivolumab) remains a major
competitor. Other companies are also developing next-generation immunotherapies
and bispecific antibodies.
The competitive landscape is becoming particularly important
as Keytruda approaches major patent-expiration milestones. In September 2026,
Indian pharmaceutical company Cipla announced a partnership with China's Qilu
Pharmaceutical to commercialize a Keytruda biosimilar for the U.S. market.
3. Ozempic: From Diabetes Treatment to Global Phenomenon
What is Ozempic?
Generic name:
Semaglutide
Brand name:
Ozempic
Manufacturer:
Novo Nordisk
First FDA approval:
2017
Ozempic is a
GLP-1
receptor agonist
used primarily to improve blood-glucose control in adults
with type 2 diabetes.
Semaglutide mimics the naturally occurring GLP-1 hormone. It
stimulates insulin release when blood glucose is elevated, reduces glucagon
secretion, slows gastric emptying and suppresses appetite.
The same molecule is marketed under different brands,
including Wegovy for obesity and Rybelsus as an oral formulation for diabetes.
Why are people using Ozempic?
The drug's appeal has moved beyond glucose control. Its
appetite-suppressing and weight-reducing effects have made semaglutide one of
the most recognizable prescription medicines globally.
Gallup reported in July 2026 that 91% of U.S. adults were
aware of
GLP-1
drugs used for weight loss
, compared with 80% in 2024.
Novo Nordisk reported DKK 127.09 billion in Ozempic sales in
2025, compared with DKK 120.34 billion in 2024.
Ozempic pricing around the world
Pricing differs dramatically according to healthcare systems
and reimbursement.
In the U.S., historical list pricing has been around $1,000
or more per month, although manufacturer self-pay programs can offer eligible
patients substantially lower prices.
In India, reported 2026 treatment costs are approximately
₹5,660–₹9,100 per month, depending on dose and pharmacy pricing.
An international comparison by KFF found that the U.S. list
price for one month of Ozempic was about $936, compared with approximately $169
in Japan and substantially lower prices in countries including the UK,
Australia, France and Sweden.
Who competes with Ozempic?
The strongest competitor is Eli Lilly's Mounjaro/tirzepatide
franchise. Other companies developing metabolic medicines include Amgen, which
is advancing MariTide; Viking Therapeutics, which is developing VK2735; and
Structure Therapeutics, which is developing oral GLP-1 therapies.
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4. Dupixent: A Multibillion-Dollar Immunology Franchise
What is Dupixent?
Generic name:
Dupilumab
Brand name:
Dupixent
Manufacturers:
Sanofi and Regeneron
First FDA approval:
2017
Dupixent is a monoclonal antibody designed to reduce type-2
inflammation. It blocks the IL-4 receptor alpha pathway, inhibiting signaling
associated with IL-4 and IL-13.
The medicine began primarily as a treatment for atopic
dermatitis but has expanded into several conditions, including asthma, chronic
rhinosinusitis with nasal polyps and eosinophilic esophagitis.
Why are people using Dupixent?
The attraction is its targeted approach to chronic
inflammatory disease. Instead of broadly suppressing the immune system,
Dupixent targets specific inflammatory pathways involved in type-2
inflammation.
Dupixent pricing and revenue
The U.S. list price is approximately $4,193 per carton,
although actual patient costs depend heavily on insurance and assistance
programs.
Australia's PBS lists a 300 mg Dupixent pack at
approximately A$1,756, while eligible patients can face a general patient
charge of A$25 under the subsidized system.
Dupixent generated approximately €15.71 billion in Sanofi
sales in 2025, up more than 20% from the previous year.
Dupixent competitors
The competitive landscape includes Adbry, Ebglyss,
Nemolizumab and other targeted immunology medicines. Sanofi and Regeneron are
continuing to expand Dupixent into additional inflammatory diseases while
competing companies are developing biologics against IL-13, IL-31, IL-23 and
other immune pathways.
5. Skyrizi: AbbVie's Fast-Growing Immunology Leader
What is Skyrizi?
Generic name:
Risankizumab-rzaa
Brand name:
Skyrizi
Manufacturer:
AbbVie
First FDA approval:
2019
Skyrizi is an IL-23 inhibitor used for inflammatory diseases
including plaque psoriasis, psoriatic arthritis, Crohn's disease and ulcerative
colitis.
It works by selectively blocking IL-23, a cytokine involved
in chronic inflammation.
Why are patients using Skyrizi?
Its appeal comes from sustained disease control, targeted
immune modulation and expansion into multiple chronic inflammatory diseases.
Its growing use in gastroenterology has significantly increased its commercial
opportunity beyond dermatology.
Skyrizi pricing and sales
The U.S. wholesale acquisition cost for one Skyrizi dose is
$23,838.42 as of January 6, 2026. This is a list price rather than the amount
every patient pays.
In Australia, the PBS lists a 150 mg Skyrizi pen at
approximately A$5,140, while eligible patients can have a general patient
charge of A$25.
AbbVie reported $17.56 billion in Skyrizi revenue in 2025,
representing approximately 50% growth from 2024.
Skyrizi's competitors
Major competitors include Tremfya, Stelara, Bimzelx and
AbbVie's own Rinvoq, depending on the disease indication.
The larger immunology competition is increasingly focused on
selective cytokine inhibition, oral small molecules and therapies that can
deliver durable control with fewer administrations.
Celebrity Influence Turns GLP-1 Drugs Into a Cultural
Phenomenon
Celebrity influence is strongest around Ozempic and other
GLP-1 medicines.
In the U.S., Zocdoc reported a 42% rise in weight-loss
appointments after celebrity weight-loss announcements, while GLP-1
consultations increased sharply within 72 hours of high-pro
A global survey found that 22% of online GLP-1 buyers were
influenced by celebrities or influencers, compared with 15% of other online
prescription purchasers.
With 91% of Americans aware of GLP-1 medicines, celebrity
discussions can quickly turn prescription treatments into mainstream topics.
However, personal endorsements are not medical evidence and do not prove a
medicine is suitable for everyone.
In India, growing Mounjaro use for pre-wedding weight loss,
with some users losing 10–15 kilograms. Experts warn that these medicines
should be used only when medically appropriate.
Local semaglutide products reportedly cost ₹3,500–₹8,000 per
month, compared with ₹11,000–₹16,000 for branded treatments.
Towards Healthcare Research and Consulting
has
researched the global drugs landscape, analyzing market size, therapeutic
categories, leading pharmaceutical products, regional trends, competitive
developments and the companies shaping the future of the global pharmaceutical
industry.
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