The a2 Milk Co. Ltd.

New Products Combine Two of the Fastest-Growing Milk Trends in the Natural Channel BOULDER, Colo., April 5, 2023 /PRNewswire/ -- The a2 Milk Company™ – the fastest growing premium milk brand in the U.S. – has expanded into grassfed milk in the U.S. with two new products that recently debuted at major natural food retailers including full nationwide distribution at Whole Foods and Sprouts. The new a2 Milk® Grassfed Whole Milk and a2 Milk® Grassfed 2% Reduced Fat Milk are Certified Regenerative by AGW, Non-GMO Project Verified, and Validus Certified for animal welfare and are among the first grassfed products in the A2 protein category. The new products pair two of the strongest performers in premium milk today. The grassfed segment grew nearly 25.8% in the natural channel over the 12 weeks ending January 29, 2023, while a2 Milk is the fastest growing brand of the top 10 premium milk brands for previous 52 weeks, according to the latest SPINS data ending January 29, 2023. a2 Milk also logged a 30% revenue increase in the U.S. during its last fiscal year. "As consumer interest in the a2 Milk brand continues to grow, adding a grassfed version is a natural progression that meets rising demand in this premium segment," said Blake Waltrip, CEO of The a2 Milk Company USA. "Combining the digestive benefits that some people experience with a2 Milk with the growing popularity of grassfed milk provides a compelling new dairy option for health-conscious consumers that will also help us continue to build our brand." Like all a2 Milk products, the company's new grassfed milk comes from cows that naturally produce only the A2 protein rather than the combination of A1 and A2 proteins contained in most dairy products. Published research suggests a2 Milk that naturally contains the A2 protein may help avoid stomach discomfort in some people. The a2 Milk Grassfed products come from cows that are on pasture every day, all year – with the nutrition and care they deserve. a2 Milk Grassfed Milk is Certified Regenerative by AGW. AGW Certified Regenerative farms are required to minimize disruption to the farm's ecosystem while using agricultural production to regenerate key environmental factors, such as soil health, water, biodiversity and air quality.1 Like other products in the a2 Milk range, a2 Milk Grassfed products are Verified Validus Animal Welfare Certified and Real Milk Certified. In addition to Whole Foods Market and Sprouts, it is available at other natural food retailers and on Amazon.com with Whole Foods delivery/pickup. About The a2 Milk Company The a2 Milk Company was founded in 2000 in New Zealand by Dr. Corran McLachlan after scientific research suggested that proteins in milk may affect some people differently. The company entered the U.S. market in 2015, works exclusively with U.S. farms that are Validus certified for animal welfare, and is now one of the fastest growing brands in the premium milk category in the U.S. with distribution in over 27,000 locations. a2 Milk comes from cows that naturally produce only the A2 protein. Published research suggests a2 Milk may help some people avoid stomach discomfort. For more information, visit a2milk.com. 1 SOURCE The a2 Milk Company

SILVER SPRING, Md., Nov. 2, 2022 /PRNewswire/ -- Today, the U.S. Food and Drug Administration is providing an update on additional steps it has taken that will lead to more infant formula available in the U.S. under the agency's increased flexibilities. Company (Product Origin): Danone (Ireland) The a2 Milk Company (New Zealand) Product(s): Danone: Aptamil Care Stage 1, 0-6 months, Infant Milk (800 grams (g) retail container) Aptamil Care Stage 2, 6-12 months, Follow On Milk (800 grams (g)) a2 Milk Company: a2 Platinum Infant Formula (0-6 months), 900g (a2MC Stage 1) a2 PlatinumFollow-on Formula (6-12 months), 900g (a2MC Stage 2) Type of Formula: General Availability: Both products will be sold at major U.S. retail outlets. The FDA is exercising enforcement discretion for the importation of the infant formula products listed above following the review of information provided pertaining to nutritional adequacy and safety, including microbiological testing, labeling and additional information about facility production and inspection history. Ongoing FDA Steps to Increase Availability of Safe, Nutritious Infant Formula The FDA has been leveraging a number of flexibilities to bolster the supply of products that serve as the sole source of nutrition for many infants while ensuring the infant formula can be used safely and provides adequate nutrition. The agency continues to dedicate all available resources to help ensure that safe and nutritious infant formula products remain available for use in the U.S. Important progress has been made toward improving the infant formula supply in the U.S. and paving the way for a more robust and diverse marketplace for the future. The FDA issued guidance in May 2022 that outlined a process by which the agency would not object to the importation of certain infant formula products intended for a foreign market or distribution in the U.S. of products manufactured here for export to foreign countries. This guidance also may provide flexibilities to those who manufacture infant formula products domestically and may be able to further increase the quantity of domestically-produced product for the U.S. market. Additionally, in September 2022, the FDA announced new guidance that will help provide a pathway for infant formulas operating under enforcement discretion in the U.S. to remain on the market. This will help ensure the U.S. continues diversifying its infant formula market, and make families less susceptible to shocks in the infant formula market. The agency continues to advise against making infant formulas at home or diluting formula. Parents and caregivers are encouraged to work with their child's health care provider for recommendations on changing feeding practices, if needed. The U.S. Department of Health and Human Services also has additional information available at HHS.gov/formula, including information to help families find infant formula. The FDA also monitors online marketplaces for fraudulent products and works with major online retailers to remove violative and harmful products offered for sale on their sites. Additionally, since many of these fraudulent products originate overseas, the agency targets and examines these products at ports of entry. The FDA also monitors and follows up on various external signals such as consumer complaints about potential counterfeit and fraudulent products. Additional Information: Infant Formula Information and Ongoing FDA Efforts to Increase Supply Enforcement Discretion to Manufacturers to Increase Infant Formula Supplies HHS.gov/formula HHS.gov/news FDA Investigation of Cronobacter Infections: Powdered Infant Formula (February 2022) Powdered Infant Formula Recall: What to Know CDC Information on Cronobacter Infection and Infants Media Contact: FDA Office of Media Affairs, 301-796-4540 Consumer Inquiries: 888-723-3366 The FDA, an agency within the U.S. Department of Health and Human Services, protects the public health by assuring the safety, effectiveness, and security of human and veterinary drugs, vaccines and other biological products for human use, and medical devices. The agency also is responsible for the safety and security of our nation's food supply, cosmetics, dietary supplements, products that give off electronic radiation, and for regulating tobacco products. SOURCE U.S. Food and Drug Administration