Fisetin exhibits diverse bioactivities but faces application limitations due to poor stability and bioavailability. Glycosylation effectively addresses these challenges. In this study, a novel glycosyltransferase gene (CeUGT) was identified from Cichorium endivia L. and heterologously expressed in Escherichia coli (E. coli). Substrate spectrum analysis revealed that CeUGT effectively catalyzes the glycosylation of various flavonoids containing a 3'-OH group, as well as representative phenolic acids and stilbenes. Biochemical characterization of CeUGT toward fisetin was performed. Through the construction of engineered bacteria and under optimal fermentation conditions including TB medium containing 10 g/L glycerol as the carbon source, with the addition of 0.1 mM IPTG, 20 °C induction temperature, 10 g/L cellobiose, 2.5 % (v/v) DMSO, 2 g/L fisetin, and 30 °C fermentation temperature, a maximum titer of 3.069 g/L was achieved with a conversion rate of 98 %. The novel, highly efficient, and regioselective flavonoid-3'-O-glycosyltransferase (3'GT) discovered in this study represents the first reported enzyme capable of specifically glycosylating the 3'-OH position of fisetin. Its broad substrate spectrum and high catalytic efficiency provide an excellent biocatalyst for glycosylating other natural flavonoids with 3'-OH groups. Additionally, this study offers valuable technical insights for the efficient production of rare, high-value flavonoid glycoside derivatives through in vivo metabolic engineering approaches.