“Our intent was basically to hit the ground running on the day of approval and make the medicine available on approval—and we’ve been able to accomplish that,” Karl Odquist, IntraBio's head of trade and commercial operations, told Fierce Pharma.
With its first approval in hand, privately held IntraBio is embarking upon the difficult task of marketing a drug for an ultra-rare disease. Still, with months of prep work and outreach under its belt, the company is already proving it can hit the ground running.IntraBio last week scored an FDA nod for its drug levacetylleucine, now known as Aqneursa, as the second therapy to treat neurological symptoms of the lysosomal storage disorder Niemann-Pick disease type C (NPC).IntraBio’s green light came right after Zevra Therapeutics scored a thumbs up for its own NPC treatment Miplyffa. Zevra has said it plans to launch its drug in a matter of months, whereas IntraBio’s Aqneursa was made available immediately upon approval. Prior to the twin approvals, there had been “a lot of hope in the pipeline,” but also “a lot of setbacks” and “near misses” for patients living with NPC, Taylor Fields, chief development officer and president of product development at IntraBio, said in an interview.That instilled a sense of urgency in the company, which has endeavored to make it as easy as possible for the NPC community to access Aqneursa following the med’s approval, she said.“We wanted to make sure that we understood the urgency, we could be there immediately for [the community] and focus all of our efforts into ensuring—as soon as we were able to provide them with what they were looking for—that we did that,” Fields said.Given the size of the NPC community, “you can get to know the vast majority of the patients and the [healthcare professionals] by name,” IntraBio’s chief operating officer, Mark Lubkeman, added during the interview. He noted that Aqneursa’s launch is more about education than it is a strict marketing push. Since Aqneursa’s approval and launch last week, IntraBio’s field medical directors have been “highly active” with those HCPs to help them understand IntraBio’s drug and the benefits it can have for patients, Lubkeman said.“We’re really about getting the science out there and the benefits of the science to this community,” he said. NPC is an inborn metabolic disorder in which the lysosome has problems clearing cholesterol and other lipids in cells, subsequently hamstringing the ability of mitochondria to produce cellular energy, Fields explained.Aqneursa combats this issue by crossing the blood brain barrier, entering cells in high doses and normalizing energy production, she said, adding that IntraBio’s drug has also been shown to dampen neuroinflammation, in turn helping to prevent secondary cell death.To smooth access to Aqneursa, IntraBio has rolled out an assistance program dubbed Aqneursa Cares for both patients and doctors that includes financial support, third-party resources and educational materials.On the financial side, IntraBio’s head of trade and commercial operations, Karl Odquist, pointed to the slow uptake of payer coverage for new drugs that can hamper early access to treatment.“Anything we can do to try to get the drug to [patients] as soon as possible … while we work out all the kinks and bugs with the payer is what we’re going to do,” he said.IntraBio has developed a copay offset program to help with patient costs, Odquist noted, adding that, “in many instances, our patients can pay as little as zero out of pocket for their copay.” The company has also set up a “bridge program” to help temporarily provide NPC patients and their families with Aqneursa in the event they have to switch insurance, Odquist said.IntraBio has yet to reveal Aqneursa’s price tag, though the medicine’s cost is expected to become public this week and ought to be “very compelling,” according to Lubkeman, the COO. As for education, IntraBio has engaged a dedicated support staff that can help new patients get onboarded and better understand how Aqneursa fits into their disease. Meanwhile, the drugmaker is also “partnering actively” with the National Niemann Pick Disease Foundation and, as of Monday, has already hosted two webinars “at the patient level,” Lubkeman said.Further, IntraBio will “maintain an ongoing dialogue with the NPC community in partnership with patient advocacy groups on social media,” he said, with the assurance that the company will be cautious and compliant in how it engages with the rare disease community. Overall, IntraBio has been prepping its Aqneursa rollout for “many months,” building out its field medical capabilities, payer teams, clinical account manager forces and more, Odquist said.“Our intent was basically to hit the ground running on the day of approval and make the medicine available on approval—and we’ve been able to accomplish that,” he said, noting that IntraBio is already receiving prescriptions just days after Aqneursa’s FDA green light.As a private company, IntraBio is not able to divulge specific numbers around its field support teams. That said, according to Lubjeman, it has “fielded a very focused team of clinical account managers, business operations specialists and field medical directors appropriate to a rare disease market.”